Google · Ads & Analytics
From ad spend to closed revenue.
We wire Google Ads, GA4, HubSpot, and BigQuery into one attribution loop, with server-side tracking, offline conversion imports, and consent-mode compliance baked in.
- Server-side GTM
- Enhanced Conversions
- Consent Mode v2 ready
- Closed-loop
- Ad spend to CRM revenue
- Server-side
- GTM, resilient to blockers
- Offline uploads
- CRM stages back to Ads
- Compliant
- Consent Mode v2 configured
The problem
You spend on ads. You don't know what closed.
GA4 says one thing, HubSpot another
Session-based analytics and lifecycle-based CRM never reconcile, leadership makes calls on the wrong numbers.
Broken attribution
iOS privacy, tracking blockers, and cookie consent quietly gut your conversion data.
No offline conversions
Ads optimizes for form fills, not for the deals that actually close weeks later.
Consent chaos
You know you need Consent Mode v2 but nobody's willing to touch the GTM container.
The solution
A closed loop, compliant and resilient.
Server-side tagging
GTM Server on Google Cloud. Resilient to ad-blockers, faster, and privacy-friendly.
Offline conversion import
HubSpot deal stages pushed back into Google Ads as conversions, for real bid optimization.
Unified attribution
GA4, Ads, and HubSpot joined in BigQuery for multi-touch attribution the CFO can read.
Consent Mode v2
Compliant setup with GTM, consent banner integration, and full audit trail.
What's included
The four components.
PILLAR 01
Server-side GTM
Tracking that survives 2026.
- GTM Server on Cloud Run
- First-party domain and cookies
- Enhanced Conversions and Consent Mode
- Data-layer redesign as needed
PILLAR 02
Offline conversions
Optimize on revenue, not clicks.
- HubSpot deal-stage triggers
- Enhanced Conversions for Leads
- Value-based bidding setup
- Reconciliation dashboard
PILLAR 03
Attribution modeling
One story from first touch to closed won.
- GA4 → BigQuery export
- HubSpot → BigQuery via Fivetran
- Multi-touch models in dbt
- Looker attribution dashboard
PILLAR 04
Consent & governance
Compliant, and provably so.
- Consent Mode v2 with banner integration
- GDPR / CPRA alignment
- Data-retention policy
- GTM change management
Process
Four stages. Loop closed in weeks.
- 01
Audit
Current tracking, consent, and Ads setup reviewed and scored.
- 02
Architect
Server-side tag plan, conversion mapping, and attribution model designed.
- 03
Build
GTM Server deployed, HubSpot triggers wired, BigQuery pipelines shipped.
- 04
Validate
Reconciliation between Ads, GA4, HubSpot, and BigQuery, sign-off before launch.
READY WHEN YOU ARE
Close the loop on your ad spend.
Tell us what you spend and where the data breaks. We'll come back with an attribution architecture within one business day.