Construction · Cabinetry & Stoneworks
One CRM, two businesses, and five to ten times the leads.
How Sector Growth rolled out Marketing, Sales and Service Hubs for Heffner Construction Group, which runs custom cabinetry and stone fabrication as two businesses under one company, after a new Meta advertising program multiplied its lead volume.
- Industry
- Custom Cabinetry, Stone Fabrication & General Contracting
- Client
- Heffner Construction Group (Heffner Cabinetry, Heffner StoneWorks, Heffner General Contracting)
- HubSpot Products
- Marketing · Sales · Service
- Scope
- Phased multi-hub onboarding with partner-assisted data migration
- Timeline
- June to August 2026
- 5-10x
- Times the inbound lead volume after the new Meta program
- 3
- Hubs, phased: Marketing, then Sales, then Service
- 2
- Deal pipelines for two different sales cycles
- 1-2days
- Business day service response SLA, with SLA-due alerts
01 · The challenge
Advertising that worked faster than the business could absorb it.
Heffner runs custom cabinetry and stone fabrication as two businesses under one legal entity, alongside a general contracting practice, and serves homeowners, general contractors, designers, builders and wholesalers. In 2026 a new Meta advertising program took lead volume from one to ten a month to ten to fifty a week, and the systems built for the old volume began to break.
No CRM, one bottleneck
- Customer tracking ran on email and memory, with Buildertrend used only as a lead inbox.
- One designer cold-called, qualified and assigned every new lead.
- More than nine separate booking calendars across services and designers.
Two sales cycles, one process
- Stoneworks deals close in five to ten days; cabinetry projects run four to twelve weeks.
- Treating them the same meant neither was managed well.
- Without structured follow-up, the team estimated it lost two to three jobs a month.
Service and cost blind spots
- Cabinetry service ran at 20 to 25 requests a month and stone at five to ten, plus warranty work.
- No visibility into what each repair cost or why it was needed.
- Higher volume raised CASL consent requirements and HubSpot marketing-contact costs.
“We're running basically two businesses through one main company.”
02 · The solution
Marketing first, then Sales, then Service.
We phased the rollout to match the business priority: Marketing to capture the ad-driven surge, Sales to convert it and Service to protect margins after installation. Each hub began with a process-mapping session, followed by paired weekly Marketing and Sales workshops.
- 01
Brand-aware lead capture
Separate Meta campaigns for each division sync into HubSpot, with tracking and forms on the new WordPress sites. Every contact is tagged by brand and source so it routes to the right team, and the Meta and Google ad accounts brought in 90 days of historical leads.
- 02
Compliance and cost by design
Three branded email footers, granular subscription types and consent checkboxes tied to them keep marketing CASL-aligned. New leads start as non-marketing contacts and convert only when qualified, which keeps billable contacts under the plan threshold.
- 03
Two pipelines for two sales cycles
Separate cabinetry and stoneworks pipelines with their own stages and probabilities. Deals open only after real engagement, cabinetry leads rotate round-robin across designers, and a required Close Lost Reason makes losses reportable.
- 04
Follow-up that is enforced
A call, voicemail, text and email sequence attempts every new lead on each channel. Designers update large cabinetry clients twice a week, and a missed check-in notifies their supervisor the next morning. HubSpot's scheduler replaced the separate calendars.
- 05
Warranty work turned into data
One service pipeline routes tickets by product to the cabinetry or stone coordinator with a one-to-two business day SLA. Custom properties capture each repair's cost and root cause, alongside CSAT and NPS surveys and a customer portal for builders and general contractors.
03 · The outcome
A platform designed to keep up with demand rather than lose it.
The Heffner team built much of the system themselves in the workshops, with pipelines, forms, properties and sequences assigned as homework and reviewed live, so the knowledge stays in the business.
Lead volume no longer depends on one person
Ad leads arrive tagged by brand and are distributed automatically, ending the single-designer qualification bottleneck.
Follow-up is enforced, not hoped for
Multi-channel first contact, twice-weekly check-ins and supervisor escalation target the two to three jobs a month lost to inconsistent follow-up.
Two businesses, measured separately
Distinct pipelines let leadership see stoneworks and cabinetry performance on their own terms.
Service becomes a source of insight
Repair costs by root cause give leadership the data to improve quality and recover costs from trades.
04 · Stack
Products & integrations used.
| HubSpot Marketing Hub | Brand-tagged capture from Meta ads and both websites, branded footers, subscription types and an AI-ready brand kit. |
|---|---|
| HubSpot Sales Hub | Cabinetry and stoneworks pipelines, round-robin assignment, playbooks, sequences and the meetings scheduler. |
| HubSpot Service Hub | Product-routed tickets with SLAs, repair cost tracking, CSAT and NPS surveys and a customer portal. |
| Meta and Google Ads | Ad accounts connected, bringing in 90 days of historical leads. |
| CompanyCam | Integration designed to sync site photos and walkthrough reports into deals. |
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